소셜 네트워크 서비스(SNS), 트랜드(Trend)인가? 패드(Fad)인가?

Posted at 2010. 7. 8. 21:47 // in 잡담 // by Manner of Traveling


국내에도 소셜 네트워크 서비스(SNS, Social Network Service) 열풍이 불어 닥쳤습니다. 삼성(@samsungtomorrow), LG(@lg_theblog), KT(@ollehkt), SKT(@sktelecom_blog) 등 대기업들은 대부분 트위터를 사용하여 고객과 소통을 하고 있으며, 방송통신위원회(@withkcc), 인터넷진흥원(@kisa118) 도 트위터를 운영하고 있습니다.

두산 박용만 회장(@solarplant), 삼성 정용진 부회장(@yjchung68), 라이코스 임정욱 사장(@estima7), KT 표현명 사장(@hmpyo) 등 기업의 CEO나 임원들도 적극적으로 트위터를 사용하고 있습니다.

그러나 스마트폰이 아닌 피쳐폰을 가지고 있으면 루저인냥, 트위터를 사용하지 않으면 시대에 뒤떨어진 사람인냥 취급하는 시선도 있습니다. 정말 “모든 사람에게 스마트폰이 필요하고 트위터를 하지 않으면 안되는가?”하는 의문이 생깁니다. 소셜 네트워크 서비스가 정말 트랜드(Trend)인가? 잠시 반짝하는 패드(Fad)는 아닐까?

스마트폰은 가지고 있다고 모두가 스마트폰을 잘 사용하는 것은 아닙니다. 아이폰이 7살짜리도 사용할만큼 직관적인 UI를 제공한다고 하지만, 사실 그 기능을 제대로 사용하지 못하는 어른들도 많습니다. 그 분들에게 아이폰은 단순히 터치 스크린에 뽀대나는 휴대폰일 뿐입니다. 또한, IT 업종에 종사하는 사람이라도 VPN, 테더링, Exchange, 블루투스 등의 기능을 전부 사용하시는 분들도 거의 없다고 생각합니다. 주로 심심할 때 트위터나 채팅, 게임을 즐기는 용도로 많이들 사용하시죠.

스마트폰도 잘 활용할 수 있는 사람들에게나 필요한 것입니다. 컴퓨터와 인터넷에 익숙한 10대, 20대 젊은 세대들에게는 스마트폰이 대세라고 할 수 있겠지만, 30대 이상의 세대들에게는 대세라고 말하기는 어려워 보입니다.

많은 유저들이 트위터를 통해서 양질의 정보를 빠르게 획득할 수 있습니다. 트위터를 통해서 좋은 정보를 빠르게 전달해 주시는 많은 분들에게 항상 고맙게 생각하고 있습니다. 대부분의 기업들은 트위터를 사용하여 고객과 소통하고 브랜드 이미지를 강화하고 있습니다. 또한, 마케팅도 병행하고 있습니다.

그러나, 트위터를 통한 소통에도 분명히 한계가 있습니다. 심리학에서 개인이 관리하는 주변인이 150명을 초과하면 그 때부터는 제대로 소통을 할 수 없다고 이야기합니다. 기업의 트위터 계정을 팔로워(Follower)가 몇 천명 혹은 몇 만명에 이릅니다. 반면에 그들이 팔로잉(Following)하는 계정은 몇 백명을 넘지 않습니다. 맞팔률이 중요하다는 이야기가 아닙니다. 수많은 팔로워들과 일일이 소통한다는 것은 다소 과장된 표현입니다. 팔로워들에게 방송하고 광고한다고 표현하는 것이 맞을 것입니다. 그리고, 기업의 트위터는 자칫 양의 탈을 쓴 늑대로 인식될 수 있습니다.


개인적으로 트위터는 재미있는 수다의 공간이라고 생각합니다. 기업이 마케팅 수단으로 트위터를 사용하고 트위터 광고모델이 등장하고 점점 트위터가 본래의 목적에서 벗어난 길을 가는 것 같습니다. “세상에 완전한 공짜는 없다”라는 말에 저도 공감합니다. 따라서, 트위터가 마케팅 수단으로 사용되고 광고를 통해서 수익을 창출하는 것을 비난할 필요는 없습니다.

그러나, 스마트폰, 트위터, 페이스북 등을 사용하는 사람들이 그렇지 않은 사람들에 대해서 루저인냥 취급하는 것은 참으로 한심합니다. 트위터를 통해서 고객과 소통한다고 혁신적인 기업인 것처럼 이야기하는 것은 크게 착각하는 것입니다.

블로그나 뉴스를 통해서 보도되는 스마트폰과 소셜 네트워크 서비스(SNS) 열풍도 다소 과장된 시각인 것 같습니다. “그들만의 리그”는 아닌지 한번 되집어 볼 필요가 있습니다. 또한, 주류에 편승하기 위해서 급하게 달려가기 보다는 한 발짝 뒤로 물러나서 바라보는 시각이 필요할 것 같습니다.

글을 쓰다 보니 너무 부정적인 쪽으로 기울어진 것 같습니다.
그러나, 한국에서도 소셜 네트워크 서비스가 활성화 되기를 바라는 맘은 변함 없습니다.


 

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개방에 대한 생각  (0) 2010.07.07

Facebook F8 Keynote Speech (by Mark Zuckerburg)

Posted at 2010. 5. 18. 19:15 // in 소셜 네트워크 서비스 // by Manner of Traveling


페이스북 컨퍼런스 F8 Keynote Speech의 한글 자막 버전이 유튜브에 올라왔습니다.

Facebook에 가입한지가 얼마 안되서 아직은 잘 사용하고 있지는 못하지만, 항상 관심 갖는 주제라서 공유합니다. (공유라기 보다는 개인적인 자료 보관 목적이 더 큽니다. ^^)

가장 기억에 남는 내용은 공유를 하는데 장애가 되는 것들을 없앤다는 것이었습니다.

페이스북은 심플하고 편리하게 모든 것을 공유할 수 있는 기능을 제공한다. 로그인이나 팝업창 등 공유에 장애가 되는 장벽들을 없애는 것이 페이스북이 나아가는 방향이다

Keynote Speech의 핵심은 세가지로 요약됩니다.

  ㅇ 개인화 서비스를 제공하기 위한 Social Plug-in

  ㅇ 웹의 객체들은 상호 연결하는 Open Graph Protocol

  ㅇ심플하고 강력한 Graph API


"백문이 불여일견"이라고 자세한 내용은 아래 동영상을 참고하십시오.


[1 of 4] Facebook F8 Keynote by Mark Zuckerburg (Kor sub)

 


[2 of 4] Facebook F8 Keynote by Mark Zuckerburg (Kor sub)

 


[3 of 4] Facebook F8 Keynote by Mark Zuckerburg (Kor sub)

 


[4 of 4] Facebook F8 Keynote by Mark Zuckerburg (Kor sub)


 

포스퀘어(Foursquare) 배지 총정리

Posted at 2010. 5. 8. 14:37 // in 소셜 네트워크 서비스 // by Manner of Traveling


요즘에 위치기반 SNS 서비스인 포스퀘어(http://foursquare.com/)에 푹 빠져서 살고 있습니다. 어딜가나 아이폰으로 Check-in 하기 바쁩니다. 포스퀘어는 자발적으로 사용자가 위치를 등록하고 그곳을 체크인하는 방식으로 이루어집니다. 참고로 GPS 기능을 지원하는 스마트폰에서만 서비스가 가능합니다.

같은 장소를 가장 많이 체크인한 유저가 시장(Major)이라는 타이틀을 얻게되는 게임적인 요소가 포함되어 있습니다. 시장이 되기 위해서는 적어도 2번이상 체크인을 해야하며 서로 다른 날에 체크인을 해야 합니다.

그리고, 체크인을 할 때마다 특정 조건을 만족시키면 아래와 같은 배지를 받게 됩니다. 포스퀘어를 하다보면 이 배지에 욕심이 생깁니다. 그래서 여기저기 찾다보니 잘 정리된 사이트가 있어서 소개합니다.

현재 이 사이트(http://tonyfelice.wordpress.com/foursquare/)에 정리된 배지는 총 158개입니다. 일부는 현재 받을 수 없거나 특정 도시에서만 가능합니다.

출처 : LIST OF FOURSQUARE BADGES
URL : http://tonyfelice.wordpress.com/foursquare/
작성일 : 2010년 5월 8일

ID Ion Nme Mssage Active Notes Sponsor
0 BFF ♫ The only one for me is you, and you for me ♫ 10 checkins togeeetthhherrrr! ♫ - Never Activated
1 Newbie Congrats on your first check-in! Active
2 Adventurer You’ve checked into 10 different venues! Active
3 Explorer You’ve checked into 25 different venues! Active
4 Superstar You’ve checked into 50 different venues! Active
5 Bender That’s 4+ nights in a row for you! Active
6 Crunked That’s 4+ stops in one night for you! Active
7 Local You’ve been at the same place 3x in one week! Active
8 Super User That’s 30 checkins in a month for you! Active
9 Player Please! Look at you, checking-in with 3 members of the opposite sex! Player, please! Active reactivated 4/24/10
10 School Night Checking-in after 3am on a school night? Well done! Active
11 Far Far Away Welcome to the world above 59th Street! Active NY specific
12 Brooklyn 4 Life That’s 25+ checkins in Brooklyn for you! Active NY specific
13 Photogenic You found 3 places with a photobooth! Active
14 Gossip Girl Spotted: A true foursquare socialite. Chuck Bass would be impressed. xoxo Active
15 Douchebag Double pop that collar, son! Active
16 Animal House Off the Wagon appreciates your business. COLLEGE! Active
17 Socialite Keep this up and you’re going to end up on Valleywag with Julia Allison Active
23 Far Far Away Well done escaping downtown Austin – though $5 bucks says you’re at Salt Lick :) - SxSW 2009
25 Panel Nerd Three days at the Convention Center before noon! Your boss would be so proud! - SxSW 2009
26 Slut Three different hotels! You’re like the Paris Hilton / Bret Michaels of SX! - SxSW 2009
27 Redford Nice job sneaking off to see some films (one of the best parts of SXSWi). Gold Badges unite! - SxSW 2009
28 Porky Oink oink, you filthy little BBQ lover! - SxSW 2009
29 Trifecta Name-Brand Party Trifecta! You hit 3 of the big 6: Frog / Digg / Facebook / Goog / 32-Bit / The Decider - SxSW 2009
30 Entourage Look at you, checking-in with 10 of your friends in tow! You so popular! - SxSW 2009
31 PV Bender Three late-nights at the PV House! You working on that Slut badge? - SxSW 2009
32 Overshare 10+ checkins in 12 hours! Next up: tweeting that you unlocked this Overshare badge? Active
33 Survival However-many-days you were at SX, you survived. Well played and see you next year! - SxSW 2009
34 Digg Shindigg Welcome to the Digg Party. I bet the… OMG!!! KEVIN ROSE JUST TOUCHED MY SHIRT!!! - SxSW 2009
35 Karaoke RV! You found the Karaoke RV! Now go queue up some GnR! “You know where you are? You’re in the jungle baby!” - SxSW 2009
36 Party Crasher What else did you expect checking-in with foursquare at the Brightkite party? Anyone down for a dance off? - SxSW 2009
55 Thriving Ivory You’ve checked-in at Thriving Ivory’s Fillmore show. Head to the merchandise table and show your TI badge to score some free swag! - venue & date specific
56 Internetz Week Welcome to internet week! Five new badges for the next five days! What, wait.. no free drinks here? NEXT PARTY! - Internet Week New York 2009
57 Dot Com Baller Look at you in your fancy suit up on that fancy roof! You’re the Young Jeezy of the NY Tech scene! - Internet Week New York 2009
58 Trifecta Name-Brand Party Trifecta! You hit 3 of the big 5: Ignite / Yelp / Digg/ Thrillist / College Humor / Webutante Ball! - Internet Week New York 2009
59 I’m on a Boat ♫ I’m riding a dolphin doing flips and shit / This dolphin’s splashing, getting everybody all wet / But this ain’t Seaworld, this is as real as it gets / I’m on a boat, motherfucker, don’t you ever forget! ♫ - Internet Week New York 2009
60 Webby A wise microcelebrity once said: ‘I won a Webby’ is the new ‘I have a website.’ You may not have be named King or Queen tonight, but please accept this Webby as a token of just how special we think you are. - Internet Week New York 2009
61 Ziggy’s Wagon Waffles and tacos and dumplings and BBQ and… looks like you’ve found 3 of your city’s legendary food trucks. Enjoy! Active
62 Don’t Stop Believin’ ♫ Just a small town girl / Living in a lonely world / She took the midnight train going anywhere! ♫ That’s 3 karaoke field trips in a month! Treat yourself by slaying a lil’ Bon Jovi. Active
63 Gym Rat 10x trips in 30 days? Go reward yourself to the nastiest double cheeseburger you can find (bonus points for cheesy fries and milkshakes). And ps: you look nice today! Active
64 Mr. Bill Oh nooo! Mr. Bill! (and happy bday from Eris + team foursquare!) - venue & date specific
65 Trainspotter Driving around SF is soooo 2008, hence the special shoutout for your 10th BART checkin. Public transportation is the new Prius! Active BART
66 Boxee Fan You took the L train to Brooklyn to attend a software party! Pretty hardcore. - venue & date specific (Boxee)
67 Road Warrior You’re making the world a mappier place one checkin at a time! Active Waze
69 Intel Insider Intel would like to welcome you to CES! Remember, what happens in Vegas ends up on Foursquare, Twitter and Facebook. Drinks on us! - CES 2010 Intel
70 Intel – All Ears Shhhhhhhhh! Otellini speaks! Intel + CES 2010 FTW! - CES 2010 Intel
71 Intel – Work It Thanks for joining Intel at CES! Exercise that Core! - CES 2010 Intel
72 CES 2010 Congrats! Your checkin to the Las Vegas Convention Center just unlocked the CES Badge. Welcome to the world’s largest and coolest tech show! - CES 2010
73 JetSetter Hopping around the world one airport at a time… congrats on your 5th airport checkin and safe travels! Active
74 16 Candles Treat yourself to another cupcake – that’s 5 birthday shoutouts from you! Active
75 Zoetrope That brings you to 10 movie theater checkins!  Now, can you pick us up a large popcorn while you’re up? Active
76 Pizzaiolo This badge is reserved only for the true pizza connoisseur: slices from 20 different pizza places. Well done! Active
77 Jobs 3 Apple Store checkins!  Show this badge to the hipster at the Genius Bar to redeem your new Apple Hoverboard!  (… or not) Active
78 Warhol That sure is a nice collection of art gallery checkins (10 different galleries!) Active
79 Babysitter Forget those “Bender” and “Crunked” badges – you’ve conquered the playground circuit!  (10 checkins!) Active
80 Swarm 50+ people are also checked-in here – it’s a foursquare flashmob! Active
83 Super Mayor A special shoutout for holding down 10 mayorships at once! Active
84 I’m on a boat! ♫ This ain’t Seaworld, this is as real as it gets / I’m on a boat, MF’er, don’t you ever forget! ♫ Active
85 Yard Bird Congrats on mastering Harvard Yard on Foursquare! You’re looking (and acting) smarter all the time. Active Cambridge Harvard
86 Metro Thanks for Waking up with the Metro! You’ve checked in near Metro pickup locations on 3 different mornings! Active Metro News
87 Journal Métro Merci d’être matinal avec Métro! Félicitations! Vous avez déverrouillé le badge Métro. Active Metro News
88 Bravo Newbie Congratulations! You’ve taken your first step into the BRAVO world. (It’s not as scary as it sounds!) Active Bravo
89 Real Housewife Way to drink, eat, shop, and spa like a Real Housewife! Active Bravo
90 Top Chef You wear the term “foodie” as a badge of honor, and now have BRAVO’s Top Chef Badge to prove it. Active Bravo
91 Hair Aware For trimming your tresses and loving your locks like a true follicle wiz, you’ve received BRAVO’s Shear Genius Badge. Active Bravo
92 Fashionista You’ve found the key to BRAVO’s Launch My Line insignia. Now, go find us some sales! Active Bravo
93 Lookin’ for Love You know all the hottest singles spots and can now proudly wear BRAVO’s Millionaire Matchmaker Badge of Love. Active Bravo
94 Foodie You eat the best from hot dogs to haute cuisine. That’s 5 checkins at Zagat Rated spots! Active Zagat
95 Transit Champion Holy moly transit champ, You sure know how to get around Metro Vancouver! Thanks for going green and riding with TransLink! Active Vancouver TransLink
96 On Location Get ready for your close up! You’ve just earned the On Location badge by visiting five of Chicago’s iconic movie locations. Active Explore Chicago
97 Celery Salt Hold the ketchup & drag it through the garden! You’ve earned the Celery Salt badge for visiting 5 places that serve Chicago-style hot dogs! Active Explore Chicago
98 Chicago Blues Sweet Home Chicago! You’ve earned a Chicago Blues badge by visiting 5 stops on the History of Chicago Blues Tour (downloadchicagotours.com) Active Explore Chicago
99 Valentine’s Day Ooh la la! This is your 2nd checkin at a great date spot for Valentine’s Day. How romantic! Next up: bring your date to see “Valentine’s Day”, in theaters February 12th! - Warner Bros.
101 NY Times Olympian You’ve just checked into a venue recommended by The New York Times during the 2010 Vancouver Olympics. Go for the gold! - New York Times
102 Fashion Victim Wow! You crossed the line! Your passion for fashion knows no boundaries! Four of you will be given tickets to the MbMJ show in NYC on Tues Feb 16 (we’ll notify you by email!) – Love, Marc - Fashion Week 2010 Marc Jacobs
103 Show Hopper 5 checkins with Lucky and still going strong – you’re a NYFW machine! - Fashion Week 2010 Lucky Magazine
104 Nightlife You stopped by 4 UrbanDaddy-approved spots, unlocked the HBO How To Make It/UD Nightlife Badge, Time to celebrate! - HBO
105 Tastemaker You just unlocked Eater and Racked’s HBO How to Make It Tastemaker badge! That’s 3 or more check-ins from Eater or Racked approved venues. - HBO
106 Cityscape You’ve just unlocked the Flavorpill and HBO’s How to Make It Culture badge, after scoping out the best cultural venues in the city. Movin’ on up… - HBO
107 Cocktails You’ve hit 3 BlackBook and HBO’s How To Make It-approved hotspots — no velvet rope can stop you. - HBO
108 Shorty Welcome to the Shorty Awards!! Extra credit if you noticed this special edition “you unlocked a badge!” text is exactly 140 characters long. - Shorty Awards
109 Early Adopter Happy birthday to your foursquare account! (We launched at SXSW 2009 and you were here for it!) - SxSW 2010
110 Austin Explorer That’s five checkins at five places you’ve never been to! Well done, Austin Explorer! - SxSW 2010
111 Panel Nerd That’s 5 Convention Center checkins for you… you’re really getting your $500 bucks worth! - SxSW 2010
112 Tarantino Nice job sneaking off to see some films (the best kept secret of SXSWi!) Visit the IFC Crossroads House (7th & Brazos) for free stuff and to see the best of SXSW live in-studio. - SxSW 2010
113 Groupie The Backstreet Boys of tech! The Menudo of the interne…. OMG! @NAVEEN JUST TOUCHED MY SHIRT!
(Hint: 73,83,76,7,9)
Active SxSW 2010
114 Super Swarm Know what you call a 50 person swarm at SXSW? The Hilton Lobby. So we upped the ante to 250 and you still nailed it. Well played! Active SxSW 2010
115 Swimmies You found a pool? NERD SPRING BREAK! Bonus points if you’re on a roof. Extra bonus points if you snuck in! - SxSW 2010
116 Fixin’ Wagon Tacos, cupcakes, burgers, po-boy’s… whatever your vice, congrats on finding some of Austin’s finest meals on wheels - SxSW 2010
117 Hangover Late to bed and early(ish) to rise. Your boss should be proud you made the early morning panels! - SxSW 2010
118 Decathlon So many parties, so little time… and you still managed to hit 10 of the brand-name events. Congrats! - SxSW 2010
119 Karaoke RV You found the Karaoke RV! Now queue us up some GnR! “You know where you are? You’re in the jungle baby!” - SxSW 2010
120 Name Dropper Look at all you, name dropping internet celebs left and right! Checkins calling out 2 different A-list’ers scored you this badge. - SxSW 2010
121 Hookup Two different hotels? This is Austin, not the Jersey Shore! (though you made The Situation proud) - SxSW 2010
122 Porky Oink oink, you filthy little BBQ lover! - SxSW 2010
123 Far Far Away You made it 25 miles away from the convention center! Congrats on escaping downtown Austin. - SxSW 2010
124 Survivor However-many-days you were at SX, you survived. Well played and see you next year! - SxSW 2010
125 SPINsider You’ve just seen three bands recommended by SPIN’s editors! - SxSW 2010 SPIN Magazine
126 Bands on the Run You’ve just seen seven bands in one day! - SxSW 2010 SPIN Magazine
127 Animal Collector You’ve just seen the third band with an animal in its name! - SxSW 2010 SPIN Magazine
128 Trailblazer You’ve just seen your third show outside of downtown Austin! - SxSW 2010 SPIN Magazine
129 Diplomat Full diplomatic immunity! That’s the third day you’ve taken refuge at the SF Embassy. - SXSW 2010
130 Global Ignite Week 2010 Thanks for supporting Global Ignite Week! Think it was all the beer that made those five minute talks so interesting? - Ignite
132 Keep Austin GOOD Austin’s not just weird, it’s good. Congrats on navigating the SXSW ayhem and finding the GOOD spots. Your mom would be proud! - SxSW 2010 GOOD
133 Adobe – Hat Tip Congratulations, you just unlocked the Hat Tip badge! Our hats off to you for making the most of your time in Austin. Respect from Adobe! - SxSW 2010 Adobe
134 Barista Congrats – you’ve checked in at 5 different Starbucks! Be sure to pick up a double tall latte for your friend – I’m sure they’d do the same for you. Active Starbucks
135 Where 2010 Welcome to Where 2.0, a geo-nerd’s playground! Don’t forget to wish Brady Forrest (the conference organizer!) a happy birthday on Wednesday 3/31! - Where 2010
138? Last Degree Congrats on making it to the North Pole! Take a deep breath, plant your flag and be sure to get home safe! - The Last Degree
143 Banksy Fan You just unlocked the secret Banksy Fan Badge! Enjoy the film and please exit through the gift shop. Active Exit Through the Gift Shop
144 4sq Day 2010

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#4sqday 2010

Happy foursquare day! (four squared = 4/16, get it?) Here’s a toast to all of you for making foursquare so amazing and to the 50+ 4sq Day parties going on around the world!

Note: The original name of this badge, “4sq Day 2010″, was changed to the hashtag about 18:00 GMT on 4/16. This was the first time a foursquare badge has become a trending topic on twitter.

- Foursquare Day
146 140 Conf 2010 Welcome to the #140Conf – where the Twitterati come to swarm! - 140 Charaters Conference
147 Elite Shopper Wow! You’re on a spree! You’ve hit 5 of our favorite boutiques and still going strong. Active Lucky
148 BK Art Star Congrats, art star! You’ve just discovered a world of art across the river at the Brooklyn Museum! Active Brooklyn Museum
149 Time Out – Happy Hour You rock the discount cocktails — that’s 4 check-ins at venues recommended by Time Out New York. Active Time Out New York
150 Historian Congrats from History Channel on unlocking America one check-in at a time. Thomas Jefferson would be proud. Active History Channel
151 Bon Appetit – Navigator You’ve discovered the key to Bon Appetit’s Navigator Badge: Eat well. Travel often. There’s something delicious just around the corner. Active Bon Appetit
153 f8 Backstage Pass You’ve hit 3 of the 7 big spots at Facebook’s f8 conference. Congrats on making the rounds! - Facebook f8
155 WSJ Banker That’s three check-ins in the financial district. You’d fit right in with a copy of The Wall Street Journal under your arm. Active NY specific WSJ
156 WSJ Urban Adventurer You really get around! The Wall Street Journal congratulates you on checking into all five boroughs of New York. Active NY specific WSJ
157 WSJ Lunchbox Have a great power lunch! You’ve checked into two restaurants reviewed by The Wall Street Journal’s Lunch Box column. Active NY specific WSJ
158 WordCamp SF 2010 “This one time, at WordCamp?” Welcome to WordCamp San Francisco! - WordCamp

새로운 배지에 대해서 지속적으로 업데이트가 되고 있으니, 관심 있으신 분들은 위의 사이트를 방문하셔서 확인하십시오.